About Proacto

Transforming Training Into Revenue

We help South African organisations unlock the full financial potential of their skills development investments through expert accreditation, compliance, and tax incentive optimisation.

Our Story

Proacto was born from a simple observation: South African companies were leaving millions in tax incentives unclaimed because they lacked the expertise to navigate the complex skills development landscape.

Our founders — seasoned professionals in accreditation, HR, and training — saw an opportunity to transform training departments from cost centres into revenue-generating powerhouses. By combining deep regulatory knowledge with practical business acumen, we created a consultancy that delivers measurable financial returns.

Today, Proacto serves organisations of all sizes across South Africa, from emerging enterprises to JSE-listed corporates. We specialise in QCTO accreditation, B-BBEE skills development optimisation, and tax incentive recovery — helping our clients reclaim what's rightfully theirs.

150+

Clients Served

R50M+

Tax Recovered

80+

Accreditations

2018

Founded

Proacto was established to bridge the gap between skills development compliance and real business value in South Africa.

2020

QCTO Pioneers

Became one of the first consultancies to achieve full QCTO accreditation support for multiple occupational qualifications.

2022

Digital Expansion

Launched our e-learning and LMS division, helping organisations digitise their training operations.

2024

Industry Leaders

Recognised as a leading skills development consultancy with clients across mining, agriculture, finance, and manufacturing.

Our Vision

To be South Africa's most trusted partner in transforming skills development from a compliance obligation into a strategic business advantage — empowering every organisation to build a skilled, productive workforce while maximising financial returns.

Our Mission

We deliver end-to-end skills development solutions — from QCTO accreditation and learnership management to tax incentive recovery and B-BBEE optimisation — enabling South African businesses to unlock millions in hidden value while developing the workforce our nation needs.

Our Values

The principles that guide every decision we make and every relationship we build.

Integrity

We operate with unwavering honesty and transparency in every client engagement.

Innovation

We continuously evolve our methods to stay ahead of regulatory changes and industry trends.

Collaboration

We work as an extension of your team, aligning our expertise with your business goals.

Impact

We measure our success by the tangible financial and social impact we create for our clients.

Our Leadership

Meet the experts driving skills development transformation across South Africa.

Message from the Founder

At Proacto, we are driven by a deep passion for skills development and EduTech. Our mission is to empower companies, private colleges, and NPOs to revolutionize their internal training departments, turning them into effective, revenue-generating hubs through accreditation and digital transformation.

With our extensive knowledge in quality assurance, e-learning, and industry standards, we ensure your training programs achieve excellence, enabling you to enhance your team's skills and foster significant growth in your organization.

We see ourselves not merely as consultants, but as dedicated partners in your success. Together, let's reimagine the future of your training and development initiatives.

— Charlene Wenhold, Founder

CW

Charlene Wenhold

Founder & Managing Director

With over 15 years of experience in skills development and accreditation, Charlene founded Proacto to help private colleges, NPOs, and companies achieve QCTO accreditation and digitalise their training departments. Her deep expertise in quality assurance, e-learning, and industry standards has established Proacto as South Africa's leading skills development consultancy.

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EV

Elizabeth-Anne Vertue

Partner

Elizabeth-Anne's journey began in restaurant management at Spur Steak Ranches, where she trained and mentored new franchisees, and later served as Head of HR, Marketing, and Skills Development for the Quintet of Cuisines, spearheading training for 480 employees. As a partner at Proacto and co-driver of HURP, she has helped graduate over 267 students in ICT, retail, and hospitality — including facilitators, assessors, and project managers.

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SETAs & Quality Partners We Work With

We collaborate with QCTO and 20+ SETAs across every major industry in South Africa, providing accreditation assistance from SETA-to-QCTO transitions to new QCTO accreditation applications.

AgriSETABANKSETACATHSSETACETACHIETAETDP SETAEWSETAFASSETFoodBev SETAFP&M SETAHWSETAINSETALGSETAmerSETAMICT SETAMQAPSETASASSETASERVICES SETATETAW&RSETAQCTO

HURP NPO

Humanity Uplifting Resource Program

HURP is Proacto's non-profit initiative dedicated to uplifting communities through education and skills development. We believe that sustainable social change begins with empowering individuals with the knowledge and skills they need to thrive.

Through HURP, we connect corporate partners with meaningful CSI (Corporate Social Investment) projects that not only contribute to B-BBEE scorecard targets but create lasting, measurable impact in the communities that need it most.

Education Access

Providing bursaries and training opportunities to underprivileged youth across South Africa.

Community Upliftment

Partnering with local communities to create sustainable skills development pathways.

Industry Partnerships

Connecting corporates with meaningful CSI projects that deliver real social impact.

Ready to Turn Skills Development Into Your Competitive Advantage?

Join the growing number of South African businesses that are turning their training departments into revenue-generating assets with Proacto.

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